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Thursday, May 14, 2020 | History

2 edition of Brand price recall and the implications for pricing research found in the catalog.

Brand price recall and the implications for pricing research

L. De Chernatony

Brand price recall and the implications for pricing research

by L. De Chernatony

  • 283 Want to read
  • 4 Currently reading

Published by City University Business School in London .
Written in English


Edition Notes

Statement[by] Dr Leslie de Chernatony and Dr SimonKnox.
SeriesWorking papers / City University. Business School
ContributionsKnox, Simon., City University. Business School.
ID Numbers
Open LibraryOL13877303M

). A brand name offers a character that will help retailer and consumers to spot service providers and to expect the outcomes of the service (Turley & Moore, ). Brand consciousness will have an File Size: KB. Pricing decisions are extremely important for the firm. Some of the reasons: Pricing is the only part of the marketing mix which brings in revenue. Once a price has been set, consumers will often show a great .

BOOK REVIEWS ADVERTISING AND MEDIA RESEARCH A Model of Advertising Competition, GARY M. ERICKSON, Au- for studying the impact of advertising on consumer price sensitivity to .   Foxman, Ellen R., Darrel D. Muehling, and Patrick A. Moore. (). ''Disclaimer Footnotes in Ads: Discrepancies Between Purpose and Performance,'' Journal of Public Cited by: Price-matching policies, everyday low pricing, and other public statements may communicate to competitors that you intend to fight a price war using all possible resources.

The authors report a study of the effects of price, brand, and store information on buyers' perceptions of product quality and value, as well as their willingness to buy. Hypotheses are derived from conceptual . Having a pricing objective isn’t enough. A firm also has to look at a myriad of other factors before setting its prices. Those factors include the offering’s costs, the demand, the customers whose needs it is . In this dissertation, the relationship between price and product perceived-quality was investigated. The product used was a shopping good, domestic carpet. A non-probability sample, composed of Cited by: 4.


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Brand price recall and the implications for pricing research by L. De Chernatony Download PDF EPUB FB2

SyntaxTextGen not activatedThe infl uence of pdf endings on consumer behavior: an application of the psychology of perception 31 purchasing experience, formal communications (advertising and sales promotions), informal Cited by: 7.The literature linking brand awareness to market outcome is limited and lacks external generalizability.

Most studies are examining the service industry (Kim and Kim,Kim et al.,Kim and Kum, Cited by: ebook Brand equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent.

Companies can create brand equity for .